“PageRank Engineering: PageRank reflects our see of the significance of webpages by contemplating more than 500 million parameters and 2 million terms. Pages that people think are very important pages get a higher PageRank and are more prone to appear at the top of the research results.”

The above mentioned is quoted from Google Corporate Technology Overview (at the full time of this writing). It’s self-explanatory and clearly states that improving your PR will definitely raise your possibilities in landing at the very top results. Be aware that this really is only 1 way on how Google decides which websites will undoubtedly be opted for to be outlined at the very top of SERP, yet another way is likely to be discussed later. Now, the strong connection of PR to SERP is shown plainly here. If a website’s PR increases then the odds of having a good record in SERP also increase but take notice, it doesn’t always perform one other way about or vice versa, having a reduced PR does not necessarily mean a website’s status in serps tracker api may lessen or drop. “Hypertext-Matching Examination: Our internet search engine also evaluates site content….our technology examines the full material of a full page and facets in fonts, subdivisions and the complete spot of each word. We also analyze the information of neighboring website pages to guarantee the benefits returned are probably the most relevant to a user’s query.”

Again, the above mentioned is cited from Google Corporate Technology Overview (at the time of this writing). This is actually the next way how Google determines which sites will be shown towards the top research results. This technique does not involve the usage of PR but instead the relevance of the content on the basis of the keywords being looked by Net users. This really is the key reason why some websites despite zero or reduced PR or which are new in the Web lands at the very top five research results. That is also the key reason why some webmasters might say to select SERP and not PR, being unsure of that PR also represents an important position in SERP rank. They do not recognize that the relevance of content coordinated from the keywords being searched is the technique being utilized on who places towards the top search results. Therefore i think, if two competitive Web pages having similar material and targeting the exact same group of keywords are indexed, the one with the higher PR will be truly chosen.

Both of these are just a synopsis on how Google presents their SERP, it may be the usage of PR, the utilization and relevance of keywords or both. It is just a very complicated method and presently no one actually knows the latest algorithm employed by Bing as it is no longer declared or created identified openly, but be assured Google is doing great in giving probably the most appropriate research effects in the Web. So to be able to boost your website’s odds to land at the very top research results, to really have a excellent rank in Google SERP, place excellent content in your internet site and improve its PR by acquiring quality backlinks.