It doesn’t have to be a professional in SEO keyword ranking api to describe the relevance, big difference and relation of these two terms. One just got to have open mind and realize the algorithm that’s presented by the Google Corporate Technology.
SERP is list of Web pages shown or returned by Search Engines (Google in this case) in reaction to queries produced by Internet users. Bing reveals a set of websites (usually twenty per page) that’s regarded relevant on the basis of the keywords utilized by the searcher. The first page or prime SERP is the main site of and this really is where every webmaster wants their sites to be shown; to carry a situation within the utmost effective twenty sites which will be listed. Having a position in this crucial effects site will increase the possibilities of being visited by Net consumers since persons searching the Internet seldom get another page of research results.
So today let’s establish what’s PageRank or PR. Stated quickly, PR is really a trademark of Bing, it goes and then Bing and it is used to rank websites to show their value, quality and acceptance in the Internet. Valuation of PR is all about quality links going to a certain website. Now there are numerous reasoned explanations why websites connect to different websites, it may be there importance, helpful content, reference or quality. These hyperlinks also serve as votes and the more quality backlinks an internet site acquires from other websites, it’s thought that its PR will soon be higher. These hyperlinks will be evaluated by Bing and will soon be utilized in the computation of a website’s PR.
“PageRank Engineering: PageRank reflects our view of the importance of web pages by contemplating more than 500 million variables and 2 million terms. Pages that we believe are essential pages receive a larger PageRank and are prone to look at the the top of search results.”
The aforementioned is quoted from Bing Corporate Engineering Overview (at the time of this writing). It is self-explanatory and clearly claims that increasing your PR will surely boost your odds in landing at the top results. Take notice that that is just one way how Google chooses which websites is likely to be picked to be outlined at the top of SERP, yet another way is likely to be mentioned later. Today, the strong relationship of PR to SERP is shown clearly here. In case a website’s PR increases then your possibilities of experiencing an excellent record in SERP also improve but be aware, it does not generally function another way about or vice versa, having a reduced PR does not always mean a website’s position in SERP will lower or drop.
“Hypertext-Matching Analysis: Our internet search engine also evaluates site content….our technology considers the full material of a typical page and facets in fonts, subdivisions and the precise spot of each word. We also analyze this content of neighboring website pages to ensure the benefits returned are the absolute most highly relevant to a user’s query.”
Again, the above mentioned is quoted from Bing Corporate Engineering Overview (at the time of this writing). This is the 2nd way how Google determines which sites will soon be presented at the very top search results. This approach does not require the use of PR but alternatively the relevance of the content based on the keywords being searched by Internet users. This is the key reason why some websites despite having zero or low PR or which are new in the Internet places towards the top ten research results. This is also the reason why some webmasters may say to choose SERP and not PR, being unsure of that PR also plays a significant role in SERP rank. They don’t really realize that the relevance of material coordinated from the keywords being looked is the technique being used on who places at the top search results. Therefore in my opinion, if two competitive Website pages having related content and targeting exactly the same set of keywords are indexed, usually the one with the bigger PR will be truly chosen.